This yearly rivalry benefits the American Red Cross, an organization that answers the call for help during time of crisis and supplies 40 percent of the blood supply in the country.

The Heroes Game, scheduled for the Friday after Thanksgiving each year, pits conference powerhouses Nebraska and Iowa against each other in what has become an epic battle for bragging rights in the Heartland. The two teams will be playing for more than a trophy, however; with the help of Hy-Vee, they will use the national stage created by the game to recognize individuals for acts of heroism in their communities.

In advance of the game, fans of each school are encouraged to nominate everyday citizens of Nebraska and Iowa who have performed extraordinary acts of heroism. One citizen-hero from each state will be invited to attend the game as a special guest of the teams, receive on-field recognition and have his or her name inscribed on the Heroes Game trophy.